NEW L'oreal Professionnel Tecni.ART & Wild Stylers products - Unleash the Star in You

2 weeks I was invited to witness the launch of latest L'Oreal Professionnel Wild Stylers and Techni.ART in KLCC Fashion Week 2014. Bernie Chan was the emcee for that day!

It was revealed that gorgeous Kirsten Dunst was the new L’Oréal Professionnel International Spokesperson for year 2014! And I love her this super glamorous yet sophisticated look with tousled hair and smokey eyes. Her hair was done by Anthony Turner, the iconic British hair stylist for L’Oréal Professionnel

To further endorse this collaboration, L’Oréal Professionnel introduces a brand new look for Tecni.ART as well as launches new styling ranges that offer even more trend possibilities. Aligning itself with Hollywood, Tecni.ART sports a chic graphic design reflecting its new identity. The design – inspired by the world of the salon meeting the world of fashion’s backstage – showcases a premium feel with its pearly white finish, silver mirror detail, and just a touch of colour as indication of the products’ hold levels and functions. 

The latest L’Oréal Professionnel Wild Stylers is what you need to achieve the It Look in Hollywood – grunge-inspired and messy locks without hair feeling rough to touch.

Achieve this dishevelled look that’s popular everywhere, from the red carpets to fashion runways. For the first time, get that wild-mane effect but still maintain hair’s softness with Wild Stylers.

Unleash your inner feline with out-there volume and audacious texture with Wild Stylers Crépage de Chignon (RM 55), the first mineral fixing spray that texturises hair with no rough touch. Its natural mineral salt origin helps to create a lift for wilder and oversized texture.

Or restyle without limits with Wild Stylers Depolish (RM 55), the first creamy paste for an unpolished matte look with a hold that’s re-adjustable. Its texturising polymers deconstruct hair for easy styling while its fatty ester and silicones allow for softness and flexibility so that you can play up your hair, whenever you want.

And this L'oreal Professionnel Tecni.Art Air Fix (RM45) is my personal favourite hairspray! It holds my hair really well and felt light too!

Besides the above mentioned products, there are other new products under this Techni.Art range with pricing for your reference :-

L'oreal Professionnel Tecni.Art Play Ball Deviation Paste - RM55

L'oreal Professionnel Tecni.Art Fix Max - RM45

L'oreal Professionnel Tecni.Art Full Volume Extra - RM45

L'oreal Professionnel Tecni.Art PLI - RM55

L'oreal Professionnel Tecni.Art Density Material - RM55

L'oreal Professionnel Tecni.Art Spiral Slendour - RM55

L'oreal Professionnel Tecni.Art WEB - RM55

L'oreal Professionnel Tecni.Art GLUE - RM55

L'oreal Professionnel Tecni.Art Liss Control+ - RM55

L'oreal Professionnel Tecni.Art Liss Control - RM45

Just before the launch started I had the privilege to go backstage all thanks to Centro Hair Salon  to see the craze before the show!

Tons of accessories lies down nicely on the table..

Spotted Kevin Woo, the Creative Director/Founder of Centro busy touching up the model's hair using L'oreal Professionnel Elnett Hairspray!

This L'oreal Professionnel Elnett Hairspray will holds hair for hours, brushes out in seconds. It has Level 4/6 strong holding factor.

 

Super gorgeous model with her glamorous yet sophisticated tousled hair look! 

*Hairdo by Centro Hair Salons*

Male model with Sleek & Chic hairstyle

*Hairdo by Centro Hair Salons*

Celebrity Carla Soong had Destructuring Top Knot Bun style

*Hairdo by Centro Hair Salons*

Her bun is so neat and nice, and I have checked and this is all her real hair...!

Managed to snap a group picture of Kevin with his models

Back to the stage, the launch is about to start. There are demo by L'oreal Professionnel Artistic Ambassadors. Check out the photos

The glamorous red carpet hairdo- Tousled Hair Look


Albert Nicomedes from Albert Nico Hair Salon

Kevin Woo from Centro Hair Salon

Miko Au from Miko Hair Studio

Simon Koh from Elle Hair Studio & Andy Chan from Andy Chan Hair Studio

Group photo of the model

Besides models, L'oreal Professionnel Malaysia also managed to invite 5 celebrity to joined them on stage for the launch

Carey Ng

Deborah Henry

Carla Soong

Nadine Ann Thomas

Joanne Yew

Group photos for celebrity

L'oreal Professionnel Artistic Ambassadors and their models

Group photo - L'oreal Professionnel Malaysia team, Artistic Ambassadors and celebrties

The five L'oreal Professionnel Artistic Ambassadors

Celebrities

All these amazing hairdo you see in the pictures used the new Tecni.ART & Wild Stylers products which would be available at all L’Oréal Professionnel salons starting from April 2014.

For more info, visit 

https://www.facebook.com/lorealprofessionnel.my

http://www.lorealprofessionnel.com/

L'oreal Colour Trophy 2012

Last month I attended L'oreal Colour Trophy 2012 which was held in KL convention centre and it was huge! This is the Oscars of the hairdressing industry where one of the 14 finalists is crowned as grand winner. The event also saw L'oreal Professionel's 5 Artistic Ambassadors & International Guest Artiste whipped out an impressive showcase entitled Artisanal Excellence and Tribute to Beauty respectively. The show concept reinforced L'oreal link to fashion and most importantly reinventing the profession.

A Tribute to Beauty, was the theme of the competition as it paid homage to the sucess and tribulations of famous hairdressers with styles that are distinctively French. The reasons why French was chosen because French is known to has higher sense of fashion and beauty in four aspects that reflect the French sense of beauty of L'oreal Professionel - Beauty in Hairdressing, Beauty in Women, Beauty in Life and Beauty in Arts.

I like the beautiful performance that was prepared by L'oreal

TP Lim & Angel Wong Chui Ling were the emcee of the night

Marking its 56th year worldwide and 8th in Malaysia, L’Oreal Colour Trophy 2012 raised the bar of the Malaysian hairdressing industry with unique approaches to challenge conventional norm thus sparking dynamic perspectives. L’Oréal Colour Trophy 2012 brought the competition to another level with finalist creating hairstyle that is not only creative but wearable!

Andrew Stanleick L’Oreal Malaysia’s Managing Director, said that “L’Oréal Professionnel takes it upon itself as the professional partner to provide opportunities and support for our hairdressers to excel in their art by giving them a platform to showcase their talent as well as exposure to the hair fashion industry worldwide” and he ended his speech with a quote by renowned hairstylist Odile Gilbert “We are very lucky to be part of a profession whose objective is to make people more beautiful.”

Just before the winner was announcd, I enjoyed a really spectacular hair show featuring five established L’Oreal Artistic Ambassadors entitled ‘Artisanal Excellence”. 

They are Miko Au, founder of Miko Galere, Kevin Woo, founder of Centro Hair Salon, Albert Nico, founder of Albert Nico Boutique Salon, Andy Chan, founder of Andy Chan Hair Studio and Simon Koh, founder of ELLE Hair Studio.

 

 The concept of “Artisanal Excellence” was unveiled in 3 chapters:- 

In ‘Retro Nouveau’, the collection takes us back to the 50s and 60s where the story was born in the studios of Hollywood. It is a dream, a dream that turns fantasy into reality. It evokes the desire to be in the spotlight. A journey that brings us from our glorious past of 50s and 60s into the present with a modern twist. It is a celebration of timeless icons. 

Meanwhile, in ‘La Couture’, it became a celebration of the finest, detailed work of the atelier, taking inspiration from the French Excellence of Haute Couture. A collection where we honour artist, astisan, muses and their savoir-faire to continuosly create timeless vision of beauty.

Last but not least, paying homage to “The Parisian House of Hairdressing” formed in the tradition of Parisian haute couture where the art of hairdressing is revered, practiced and perfected. It is when hair, makeup and clothes come together as one in fashion. The showcase transmitted creativity through using hair as a piece of garment that can both embody and transcend fashion, therefore inspiring the hairdressers to see their craft as bespoke couture. It looked into the artisanal work of craftmanship, creating desire amongst other hairdressers.

Check out the pictures I took!

It was really an amazing Artisanal Excellence Hair Show!

Followed by 14 finalists with their model's hair creation

F01 : Dexter Chiew Han Seng - Degroom Salon

F02 : Steven Chu Chin Hua - Cut by Elle

F03 : Fei Pe Lian Huei - The Inc

F04 : Herry Eng Khim Tatt - Max Style Hair Saloon & Academy

F05 : Fukuo Goh Hoek Hoek - Fu Coiffure Hair Salon

F06 : Edison Lim Won Giap - Miko Hair Studio

F07 : Sam Chau Kim San - A Cut Above

F08 : Ellie Liew Lee Ling - Hair Zone Studio by Michael Poh

F09 : Lim Siang Kiat - Centro Hair Salon

F10 : Ricky Tiew Sing Aik - RCS Hair Studio & Academy

F11 : Temah Low Yoke Wei - Andy Chan Hair Studio

F12 : Low Dick Thim - Albert Nico Boutique Saloon

F13 : Hugo Tan Wee Siang - Kimo Hair Artist

F14 : Alexander Yap Peng Choy - The Met

While waiting for the judges to decide, L’Oreal’s International Guest Artist, Caterina Di Biase's showed her amazing skills in hairdressing to the guests.

In her intepretation of A Tribute to Beauty, Beauty in Hairdressing celebrates the excellence and contribution of a hairdresser, Beauty in Women takes a look into iconic French beauties as inspirations whilst Beauty in Life celebrates the culture (from fashion to design and cuisine) that is essentially French. On the other hand, Beauty in Arts journeys into the different eras from the Renaissance period to modern day aesthetics as well as ancient paint form to present 3D immersion arts with a sense of elegance.

I think it was a tough decision for the judges to decide who are the winners of L’Oréal Colour Trophy Malaysia, all of them are so good!

2nd Runner up  F02 Steven Chu Chin Hua from Cut by Elle (Southern Region). He said he used Alexander McQueen's design as inspiration and drew from tailoring industry's emphasis on cuts, fabrics and sensitivity towards fashion trends to display life's beauty

He received a prestigious plaque, trip to one Asian country and entrance to L’Oréal Colour Trophy, held in the respective countries.

1st runner up F01 Dexter Chiew Han Seng from Degroom Salon (Southern Region). He said he drew inspiration from French culture of drinking conffee showcasing a romantic elegant lifestyle. He further said a modern female has to be versatile as well different looks from a single hairstyle according to occasion.

He received a prestigious plaque, trip to Australia and entrance to L’Oréal Colour Trophy Australia.

Congratulations!  Winner of L’Oréal Colour Trophy Malaysia is F11 Temah Low Yoke Wei from Andy Chan Hair Studio (Southern Region). 

She said she incorporated the beautiful colours of sunlight streaming through the stained glass windows of Saint Joan of Arc Church into this hairdo. The messy yet structured hairstyle represents the battle spirit and shows Joan of Arc's fearless heroism.

She walked away with the coveted title and prizes worth RM155,000, a brand new Toyota Vios 1.5G Limited in Deep Amethyst Mica Metallic along with a 5-Day 3-Night trip to London to be part of the L’Oréal Colour Trophy United Kingdom Gala Night, a feature in Malaysia’s top women’s magazines namely Female, NuYou and Eh! and exposure on an international platform by having the opportunity to experience another L’Oréal Colour Trophy in one of the Asian countries as an esteemed judge.

 Group photo of L’Oréal Colour Trophy winners 

Apart from the main winners there were also other awards that were presented:-

 Editor's Choice Award 2012 – F09 Lim Siang Kiat from Centro Hair Salon

 Estetica Cover Award 2012 -F08 Ellie Liew Lee Ling from Hair Zone Studio by Michael Poh

Sin Chew Daily Readers' Choice Award 2012- F04 Herry Eng Khim Tatt from Max Style Salon & Academy

 Shu Uemura Makeup Award- F03 Fei Pee Lian Huei from The INC

 Star Clove's Reader's Choice Award 2012: F07 Sam Chan Kim San from A Cut Above.

A pic with friends I met at the event; Sharon, Bong & Nani

And that's me dressed up in Electric Blue dress!

I hope you enjoy the hair show pictures as much like I do, took me so long to re-arrange and edits from the thousand of pictures I took. Nevermind about me wearing heels and standing there almost half the time taking pictures but it is all worth it because what was shown at the L'Oreal Colour Trophy 2012 was trully an art and it was a mesmerizing show!

For more pictures, visit my Facebook Fanspage at www.facebook.com/jessying