NEW L'oreal Professionnel Tecni.ART & Wild Stylers products - Unleash the Star in You

2 weeks I was invited to witness the launch of latest L'Oreal Professionnel Wild Stylers and Techni.ART in KLCC Fashion Week 2014. Bernie Chan was the emcee for that day!

It was revealed that gorgeous Kirsten Dunst was the new L’Oréal Professionnel International Spokesperson for year 2014! And I love her this super glamorous yet sophisticated look with tousled hair and smokey eyes. Her hair was done by Anthony Turner, the iconic British hair stylist for L’Oréal Professionnel

To further endorse this collaboration, L’Oréal Professionnel introduces a brand new look for Tecni.ART as well as launches new styling ranges that offer even more trend possibilities. Aligning itself with Hollywood, Tecni.ART sports a chic graphic design reflecting its new identity. The design – inspired by the world of the salon meeting the world of fashion’s backstage – showcases a premium feel with its pearly white finish, silver mirror detail, and just a touch of colour as indication of the products’ hold levels and functions. 

The latest L’Oréal Professionnel Wild Stylers is what you need to achieve the It Look in Hollywood – grunge-inspired and messy locks without hair feeling rough to touch.

Achieve this dishevelled look that’s popular everywhere, from the red carpets to fashion runways. For the first time, get that wild-mane effect but still maintain hair’s softness with Wild Stylers.

Unleash your inner feline with out-there volume and audacious texture with Wild Stylers Crépage de Chignon (RM 55), the first mineral fixing spray that texturises hair with no rough touch. Its natural mineral salt origin helps to create a lift for wilder and oversized texture.

Or restyle without limits with Wild Stylers Depolish (RM 55), the first creamy paste for an unpolished matte look with a hold that’s re-adjustable. Its texturising polymers deconstruct hair for easy styling while its fatty ester and silicones allow for softness and flexibility so that you can play up your hair, whenever you want.

And this L'oreal Professionnel Tecni.Art Air Fix (RM45) is my personal favourite hairspray! It holds my hair really well and felt light too!

Besides the above mentioned products, there are other new products under this Techni.Art range with pricing for your reference :-

L'oreal Professionnel Tecni.Art Play Ball Deviation Paste - RM55

L'oreal Professionnel Tecni.Art Fix Max - RM45

L'oreal Professionnel Tecni.Art Full Volume Extra - RM45

L'oreal Professionnel Tecni.Art PLI - RM55

L'oreal Professionnel Tecni.Art Density Material - RM55

L'oreal Professionnel Tecni.Art Spiral Slendour - RM55

L'oreal Professionnel Tecni.Art WEB - RM55

L'oreal Professionnel Tecni.Art GLUE - RM55

L'oreal Professionnel Tecni.Art Liss Control+ - RM55

L'oreal Professionnel Tecni.Art Liss Control - RM45

Just before the launch started I had the privilege to go backstage all thanks to Centro Hair Salon  to see the craze before the show!

Tons of accessories lies down nicely on the table..

Spotted Kevin Woo, the Creative Director/Founder of Centro busy touching up the model's hair using L'oreal Professionnel Elnett Hairspray!

This L'oreal Professionnel Elnett Hairspray will holds hair for hours, brushes out in seconds. It has Level 4/6 strong holding factor.

 

Super gorgeous model with her glamorous yet sophisticated tousled hair look! 

*Hairdo by Centro Hair Salons*

Male model with Sleek & Chic hairstyle

*Hairdo by Centro Hair Salons*

Celebrity Carla Soong had Destructuring Top Knot Bun style

*Hairdo by Centro Hair Salons*

Her bun is so neat and nice, and I have checked and this is all her real hair...!

Managed to snap a group picture of Kevin with his models

Back to the stage, the launch is about to start. There are demo by L'oreal Professionnel Artistic Ambassadors. Check out the photos

The glamorous red carpet hairdo- Tousled Hair Look


Albert Nicomedes from Albert Nico Hair Salon

Kevin Woo from Centro Hair Salon

Miko Au from Miko Hair Studio

Simon Koh from Elle Hair Studio & Andy Chan from Andy Chan Hair Studio

Group photo of the model

Besides models, L'oreal Professionnel Malaysia also managed to invite 5 celebrity to joined them on stage for the launch

Carey Ng

Deborah Henry

Carla Soong

Nadine Ann Thomas

Joanne Yew

Group photos for celebrity

L'oreal Professionnel Artistic Ambassadors and their models

Group photo - L'oreal Professionnel Malaysia team, Artistic Ambassadors and celebrties

The five L'oreal Professionnel Artistic Ambassadors

Celebrities

All these amazing hairdo you see in the pictures used the new Tecni.ART & Wild Stylers products which would be available at all L’Oréal Professionnel salons starting from April 2014.

For more info, visit 

https://www.facebook.com/lorealprofessionnel.my

http://www.lorealprofessionnel.com/

Review : Be colourful with L'Oreal Professionnel Hair Chalk!

3 weeks ago I did my first hairchalk colour in my life using L'Oreal Professionnel Hair Chalk in Centro Hair Salon in The Gardens. 

I always wanted to try out hairchalk but can't find proper one brand in Malaysia except those in the night market which I am not confident to use them and worry hair may go haywire! 

Since now L'Oreal Professionnel has launched their first hair chalk , I'm very happy to give them a try! Well Hairchalk is the new make up for hair!

Getting bored of your hair colour well here is where the fun begins! 

Check out the new It looks for Spring Summer 2014 by L'Oreal Professional Hair Chalk on the British IT Girls! 

• Chanel ambassador Poppy Delevingne sporting the Pink Splashlight;
• Model/Socialite Pixie Geldof with Mocha Blonde Pixie;
• Sexy Spanish IT siren Malena Cota with the Brown Blonde Bronde;
• IT girl Chen Ran with Side-Swept Red Ombre.

L’Oréal Professionnel Hairchalk colour is inspired by the way we accessorise with make-up and nails, allowing us to change hair shades as often as we do our shoes!

In Malaysia we have 5 bold shades to pick while in overseas, there are total of 8 shade where bronze, brown and black is not available in Malaysia. Brown or black hair is Asian common hair colour and I don't see why anyone wants to hairchalk this colour. That being said, our hair colour is pretty dark and people and it's not easy for bright colour like blonde to show on our dark hair hence usually people go for hair bleaching (which is very damaging!). 

Can you guess which hairchalk colour I had?

Bet a lot of you thought I choose pink right ? 

Well I was torn between 4 colours which I had not tried before i.e pink , blue,  violet and green ( you realised I didn't pick coral because I had coral hair colour last year!). And the best thing about hairchalk it allows us to try funky colours without bleaching it! Yay to NO HAIR DAMAGE and hairchalk colour would only lasts up to 4-5 shampoo washes (depending on your hair condition)! The healthier your hair the shorter the duration it would lasts. 

Being a Libra who cannot decide, I asked Kevin Woo the Founder of Centro Hair Salon for his expert opinion. He told me in L'Oreal Professionnel Hairchalk in Garden Party (Green) would suits me more because my hair colour is blonde and assured me that it would turn out looking very nice. Honestly I am not sure if I could carry green hair colour and I don't want end up looking like The Joker .. Anyway I'm pretty cool with his pick.. after all he is professional and he knows the best! Plus green eyeshadow is my favourite colour!

Unlike conventional hairchalk, L'Oreal Professionnel Hair Chalk in Malaysia comes in a chalk or palette where you need to mix with water, L’Oréal Professionnel Hairchalk comes in a ready to use liquid in a handy resealable bottle and a piece of applicator. The outer application has plastic cover so our hands would not get stain while using hairchalk.

HOW TO USE HAIRCHALK

Step 1 - Decide what section of your hair you want to hairchalk. Best to use tied or pin it up. Make sure your hair is clean and dry.

Step 2 - Gently shake the bottle and pour 3-4 drops into the applicator. Wear protective gloves and use a towel to avoid staining hands and clothes.

Step 3 - Pinch the applicator to allow even distribution of the colour 

Step 4 - Slide the applicator down the hair that you want to do hairchalk

Step 5 - After applying comb the hair to achieve an even result. 

Step 6 - Dry hair naturally for 30 seconds to 1 minute OR use a hair dryer for a more  polished result

Step 7 - Repeat the above steps to colour other hair section and remember to shake the hairchalk bottle before you pour out to use.  

Personally I like how the bottle is resealable so that we could keep the remaining for the next use without wasting it.

My advice to the first timer if you are first time doing hairchalk at home use dark colour towel & wear an old shirt while doing this hairchalk colour. Pick a small section of hair to do hairchalk as it is easier to manage. Alternative to the applicator that is provided, you can use a small sponge as well. Just make sure you wear a glove while using them.

And after applying hairchalk on the section of your hair, quickly blow dry before you do the next part because you do not want the hairchalk colour to transfer to other part of your hair or your clothes. Once the hair is dry, it's waterproof, styling & blow drying resistant!

Of course if have a someone to help you to do hairchalk colour is better as you can just sit back and relax :)

Love how the L’Oréal Professionnel Hairchalk Green Party (green) turn out to be exactly what I see from the bottle! The green colour is really vibrant & it match nicely with my blonde hair!

I realised that my hair base is light hence the colour is brighter than my friend's ones. So if the lighter your hair base, the hair chalked hair would be more vibrant. 

A close up of the hair colour - indoor

After the hairchalk hair colour is dry , I realised that the hair texture would be a little bit coarse (or rough). This is because the hair is being wrapped with a layer of hairchalk colour. The coloured hair would be a bit drying for temporary so it's advisable to use hair conditioner or hair mask after washing the hair. And hair oil is definitely recommended to moisture & soften the hair. I would suggest to use my L'Oreal Professionnel Mythic Oil , it's not oily yet very moisturizing for the hair!

A close up of the hairchalked colour under natural sunlight!I think this would match perfectly with my favourite green eyeshadow palette from Lunasol Aurorize Eyes #03 Gentle Variation. 

After 2 weeks 

L'Oreal Professionnel Hairchalk colour can last up to 4-5 shampoo wash on average and depending on the amount of product applied and the hair type. In my case, my hair is quite damaged I guess (from the frequent hair colour & styling) so the colour stays on nicely for 2 weeks. By third week, the colour already faded to lighter tone and actually looks pretty nice :D

I also realised that if I wanted to make the hairchalk hair colour to come off faster, I just apply shampoo on my dry hair and start rubbing on it before adding in water to wash.to rinse off.

I was worried at first whether the colour would looks nicely against my skintone but now I knew I could look good in green hair colour! 

You know how I always love playing with colours, be it eyeshadow, blusher, lipstick or even nails colour (I have 70 bottles of nail polish..haha) . Now with Loreal Hairchalk, I am foreseeing myself to try out different hairchalk colour because it is easy & fun to use! I definitely want to try our pink , purple & blue hairchalk colour next!

And you know why I cut my hair short last year after I have damage my hair from bleaching... Glad to find out that even without bleaching and damaging the hair, hairchalk colour is really pigmented and vibrant! And this hairchalk colour would be fabulous for parties and special occasions or events!

I guess hair colour is now an accessory already!

L'Oreal Professionnel HairChalk Colour is is selling at RM50/50ml bottle and it's already available for sale in all L'Oreal Professionnel salon such as Centro Hair Salon beginning of 1 March 2014. Available in 5 colours i.e Sweet Sixteen pink, First Date Violet, Blue Ocean Cruise, Garden Party and  Coral Sunset,

Share with me which L'oreal Professionnel hairchalk colour do you want to give a try ?

For more information, visit 

https://www.facebook.com/lorealprofessionnel.my 

or

 www.lorealprofessionnel.com  

Note : Centro Hair Salon is opened in The Gardens Mall and Suria KLCC. More info on the location, click here