Have you seen this logo before ? Well it's Schwarzkopf logo. I am a big fan of their professional styling product namely Osis+ Curl for many years as it gives me soft that gives me very light & natural hold of my curls.
More recently Schwarzkopf has decided to enter into retail market in Malaysia and it's a definitely a great news to share with all of you out there as now we have another choice for more affordable hair products and I hope the retails product quality is as good as the professional range!
L-R : Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager
Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore said that the symbolic lively act of bubbles emerging from an oversized figure of shampoo bottle was a meaningful indication of the brand's refreshing beginning as the brand aims to offer premium yet affordably priced products to the consumers nationwide. He said previously, the brand's salon professional hair care products are marketed to highly regarded professional hairdressing salons at premium rate and now they wish to expand Schwarzkopf’s business and brand presence by reaching out to the masses. The plan to go into retail stores will certainly strengthen the brand's status as a major player in the industry. He said that Schwarzkopf aim is to offer consumers with high quality products at affordable prices. At this moment, the Schwarzkopf retail brand is available Germany, Australia, New Zealand, Thailand and China. And in Thailand, Schwarzkopf ranks 1st in the retail hair colourant market.
Schwarzkopf retail brand for day to day care range offers a range of shampoo, conditioner and treatment under the brand Extra Care series. The Extra Care range of products is powered by the most innovative core technology - Liquid Keratin, a highly effective hair repair technology. Where conventional hair repair simply places a coat over the hair to give it a healthy appearance, this new technology actually fills the gaps in the hair cuticle, repairing hair from the inside to the surface using hair identical particles.
There are five sub-lines to suit different haircare needs which are :-
Hydro Collagen
Ultimate Repair
Anti Dandruff
Shea Cashmere
Q10
Besides the hair care regime products, Schwarzkopf also offers attractive colouring products and there are two complete line-up of Freshlight and Palette, with the choices from grey covering naturals to vibrant, intensive shades.
Freshlight which has super cute packaging is originated from Japan, features immensely popular shades of hair colours that are young and trendy. Instead of featuring colour shades on conventional female models on the packaging, Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™. Freshlight is available in both crème and foam type application. The crème coloration comes in shades of Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink. For the foam application, the shades comprises of Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond.
Under the brand Palette, there is Palette DELUXE Intensive Oil Care Color – the first permanent coloration enriched with 7 oils (Marula Oil, Argan Oil, Sesame Oil, Almond Oil, Olive Oil, Apricot Kernel Oil and Macademia Nut Oil) for a new dimension of nourishment, shine and colour richness. Besides, Palette also offers a caring colour crème enriched with natural Gelée Royale, called the Palette Intensive Color Crème, for a fascinating color sensation exceptionally rich in essential nutrients.
Besides that Schwarzkopf retail range also offer styling product under Got2b, where they are Chaos Fibre Gum, Playful Matt Paste, Rockin’ it Strong Styling Wax, Freeze Up Styling Gel and Guardian Angel Straightening+Iron Spray.
It is announced at the launch that, all these products from Schwarzkopf retail brands will hit the shelves of pharmacies, hypermarkets and supermarkets nationwide from June 2012 onwards with price ranges from RM 7.90 - RM 37.95.
Pretty & Friendly Ms Nadia Heng who is the Miss World Malaysia 2010 with the Schwarzkopf Extra Care Ultimate Repair Shampoo
Lavin Seow – Celebrity Guest Model
L- R – Mr, Gary Gan, Schwarzkopf Trade Marketing Executive, Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager
The models with , Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore)
Do check out Schwarzkopf retails range and let me know which are your favourite?
For further information, please visit www.schwarzkopf.com
